With so many aspects of the esthetic community constantly changing, there is no such thing as having too much education. Elizabeth Donat, founder and CEO of EMD Skin Solutions is a walking example of this. Her love for the beauty industry fueled her to become a licensed esthetician, where she learned that the only thing she loved more than beauty and skin care was teaching and inspiring other estheticians.
I have known Liz for many years. As the owner of a boutique laser and skincare center on Madison Avenue in NYC, I sought out her expertise with my staff regarding sales, based on her in-depth knowledge of skincare and the spa industry. Liz provided insight and precise technique in an intimate setting on how to sell products to clients, as well as how to provide superb customer service in an industry where customer service is one of the key elements of success. She also provided retail consulting on the placement of product in our offices in order to maximize selling potential. I would highly recommend her multi-faceted spa consulting services, as they have helped increase targeted and impulse sales of products and services.
Liz is incredibly knowledgeable within the beauty field. She takes time to really listen and genuinely cares, her passion is contagious. I’m honored to call her a close friend and colleague. Her authentic approach shines with anything she touches. I highly recommend her services, your life will be touched.
Over the years Liz has not only had a profound influence on the kind of esthetician I wanted to be, but has also played a major role in giving me the confidence to become a proud business owner in Manhattan. Elizabeth is extremely knowledgeable and very generous in sharing what has made her such a great leader in the beauty industry. There has not been a major business decision that I have made since opening Pacific Touch NYC that I have made without consulting Elizabeth because she is one of the few people I trust implicitly to give me stellar advice that is grounded in sound, factual knowledge mixed with “been there done that” know-how.Elizabeth has helped me conceptualize treatment menus, scale my business, trouble shoot start-up growing pains and helped me envision scaling my business from a one person operation to a brick and mortar beauty brand with a staff and a product line.Elizabeth is the first person that I call when I need business advice.
I can endorse Liz wholeheartedly. I think so highly of her as an excellent esthetician, incredible beauty industry leader and professional. I have known her since 2008 and recommend her highly for all your beauty industry advisement needs.
I first met Elizabeth at Atelier Esthetique Institute of Esthetics in Manhattan. She was one of my teachers there. She was always ready to help us understand and perfect our knowledge and skills.When I decided to open my spa, guess who was my first contact for a million questions?! That’s right, Elizabeth! As I like to say she is “a jar full of knowledge!” Any questions you ask her she always has the answer and is so nice on top of everything!
Liz Donat possesses leadership qualities combined with extensive skin care knowledge. She has an impressive style with her ability to implement value added skills and ideas to build clientele and increase retail volume.
It has been a pleasure working with Liz. Her knowledge and skill set has been a huge asset to the practice. She is a true leader and expert in the aesthetic industry. Liz will always have my highest recommendation.
Liz is professional, knowledgeable and friendly. She always puts me at ease. She is my go-to-woman for all beauty and skin care advice, facials and waxing. She thoroughly enjoys her profession and genuinely cares for her clients.
I have worked with Liz for six plus months and I am amazingly happy with what she brings to the table! Liz is professional and beyond experienced…her knowledge is forever long and her techniques will inspire you.
I have known Liz for over fifteen years. She has a keen eye for trends and techniques in the beauty world. She sees the best beauty potential in her clients and brings it out in a transformational and informative way...she is a leader.
Liz was a wealth of knowledge when I was formulating my product line. Liz is an encyclopedia of ingredient knowledge, consumer preferences as well as spa and retail market trends. She is absolutely an indispensable consultant!
I have known Liz for a number of years now. We met at Manhattan’s premiere esthetician training school Atelier Esthetique where she was a motivating education specialist in the skin care industry. Liz has a passion for teaching, training and developing estheticians. She is encouraging, results driven and extremely passionate about our field.
Throughout my years as an aesthetician, I have never met another skin care specialist who is as talented or as inspiring as Liz Donat. She is extremely knowledgeable with a very technical aptitude in skin care. She is an asset to any aspiring aesthetician as well as seasoned aestheticians. Everyone can learn from her worldly experiences.
Elizabeth is one of the most knowledgable estheticians I know. She was always advising me about products that would be best for me as an individual and wanted my input as well. Elizabeth was easily the best part of our management team when working together to make sure she always understood both sides and advocated for her staff ... she is passionate and loves what she does. She is just amazing.